Belgian Waffle Ride and Team Hyland's – Hyland's, Inc.

Orders over $30 eligible for free shipping

Join Team Hyland's at a Belgian Waffle Ride!

Are you looking to ride in an amazing race with an amazing group of people? Apply now to join Team Hyland's in San Diego, Asheville, or Cedar City for an awesome race weekend!
What is the Belgian Waffle Ride?

Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, the Belgian Waffle Ride (BWR) returns to North County San Diego on July 18, 2021, comes to the Blue Ridge Mountains of Asheville, NC for the first time on August 21, 2021, and returns to Cedar City, Utah for the second time on September 25, 2021. Riders at each location will be treated to a punishing course with plenty of climbs and extensive off-road sections and will be rewarded for their efforts with plenty of great beer and, of course, Belgian waffles!

In San Diego, Asheville, and Cedar City, selected Team Hyland’s riders will be participating in the shorter, yet dirtier, Belgian Wafer Ride, but don’t be fooled into thinking that the shorter distance means this will be an easy day’s ride. The Wafer is much harder than doing half of the Waffle.

So, if you are ready to take on the challenge of one of these three epic courses, and you don’t want to go it alone, apply now to join Team Hyland’s!

Why should I ride with Hyland's?

Well, first of all, when you ride with Team Hyland’s you are truly joining a team, with benefits that extend beyond an awesome race weekend. As the Official Cramp Relief Sponsor of the Belgian Waffle Ride, Hyland’s Leg Cramps is proud to help athletes achieve their goals on race day and every day, and as a member of the Hyland’s Powered family, you’ll gain access to a year-round supportive, dynamic group of athletes nationwide.

If selected for our team, you’ll also receive:

  • A complimentary entry to ride the Wafer distance event (The Belgian Waffle Rides have become the must-do gravel/road events in the USA, and entries sell out fast!)
  • Up to $200 in pre-approved reimbursed travel expenses
  • The highly coveted Hyland’s Powered custom cycling kit (includes jersey & bibs)
  • Weekly training guidance from Hyland’s-own cycling guru Paul Thomas, an elite cycling champion, many times over
  • Our Hyland’s Powered sport pack, which includes your favorite pain relief and recovery products.

Finally, you’ll be among the first athletes in the USA who will be representing our brand as we continue to expand into sport cycling and evangelize the power of our products!

What is expected of Team Hyland’s cyclists at BWR?

All team members should enthusiastically embrace being part of the Hyland’s Team by:

  • Training hard and having fun!
  • Participating whole-heartedly with the team, throughout the campaign and on race weekend:
    • Joining and engaging in the exclusive Hyland’s BWR Facebook group,
    • Participating in race weekend official team activities,
    • And proudly racing in your Hyland’s branded kit.
  • Participating in our campaign documenting your journey to BWR:
    • Partnering with our team to tell your training and race weekend story through photos, videos, and written pieces.
    • Sharing through your own social media.
  • Being mentally and physically prepared to complete the Wafer Race at the Belgian Waffle Ride on July 18, 2021 (San Diego, CA), August 21, 2021 (Asheville, NC), or September 25, 2021 (Cedar City, UT).

Deadline to apply is 11:59 PM PST on April 5, 2021.  Candidates will be notified of selection prior to April 19, 2021.
Who’s eligible?

To be considered for Team Hyland’s, applicant must be a U.S. resident, 18 years of age or older with proven cycling experience.

What are the Wafer Rides like?

  • For the San Diego event, the dirt-to-road ratio is much higher, and, at 75(ish) miles, the course is slightly over half the distance, with plenty of climbing and sand to make this a tough day on the bike… for anyone.
  • In Asheville, the 77-mile Wafer course features rolling mountain passes, rough and rocky outcroppings, lake views, dense forests, rivers and waterfalls. Riders will get a bit of everything thrown at them with sections of hard-packed, loose, rocky, and gravel surfaces with 7000ft of climbing and almost 20 miles of off-pavement riding!
  • In Cedar City they will be unveiling a whole new course for 2021, but regardless of the exact stats, you can expect lots of gravel and the same type of insanity, challenge, and unparalleled experience that Belgian Waffle Ride is known for!
I am already registered to ride BWR; can I still ride with Team Hyland's?

Yes! Cyclists who are already registered for BWR but want to be part of something bigger and experience the training, the race and the weekend with people who share their passion are encouraged to apply to join Team Hyland’s. If accepted, you would receive the full Team Hyland’s experience, including the Hyland’s Powered Cycling Kit and training from Paul Thomas. However, you would not be eligible for travel reimbursement.

I have my own cycling apparel; can I ride with Team Hyland’s but wear my own stuff?

No, wearing the official Hyland’s Powered cycling kit during the event is a requirement for all Team Hyland’s members.

Our kit is premium cycling apparel, manufactured by Hincapie Sportswear, exclusively for Hyland’s.

As many of you know, Hincapie Sportswear was founded in 2002 by 3x US road cycling champion George Hincapie and his brother Rich. One of America’s most beloved cyclists, George completed 17 Tours De France while riding in support of champions Alberto Contador, Cadel Evans and Lance Armstrong.

You can be sure this is the same quality apparel as worn by the pros!

Can I apply for multiple BWR race locations?

Yes, you can apply to join Team Hyland’s for multiple BWR locations. Please note that travel expense reimbursement is capped at $200 per team member. Any expenses incurred traveling to or from the BWR event(s) will be the responsibility of the team member.

I would like to ride the full Waffle distance rather than the Wafer, is that possible?

Yes. Because the Waffle course requires a significantly greater amount of training, and we want to ensure you would be well-equipped to finish the longer race, you would need to be approved to ride the Waffle course by Paul Thomas following a review with him of your experience and current fitness level.

What are Hyland's Leg Cramps?

Hyland's Leg Cramps has been America's #1 leg cramp relief solution for over twenty-five years. Taken at the first onset of symptoms, Hyland's delivers fast-acting relief of leg, calf and foot cramps when you need it most. The flavorless tablets dissolve quickly under your tongue, no water needed and no stomach discomfort to provide a convenient on-the-go application. As we like to say at Hyland's, Stop Your Cramp, Not Your Race. Hyland's is the Official Cramp Relief Sponsor of the Boston Marathon® and the Belgian Waffle Ride.
* Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.

Before teaming up with BWR, how else has Hyland’s been involved with cycling?

Hyland’s has been active in the cycling community for several years through product sampling at Gran Fondos and cycling races throughout the country as well as sponsorship of premier clubs, such as the Swami's Cycling Club (of San Diego, CA) and Mi Duole Cycling Club (of Salt Lake City, UT). This year, Hyland’s also launched an exciting new series of cycling videos that feature some of the most beautiful and challenging routes in the United States. The new Great Rides Powered by Hyland’s series helps cyclists uncover the most epic rides in their region, including the best vistas and their favorite local rest stops.

Belgian Waffle Ride and Team Hyland's